+2,700 Media Coverage
Good Advice designed and implemented a global, tier one media relations programme to promote Kpler’s best-in-class data and analytics platform, as well as its acquisition activity.
Good Advice's work enabled Kpler to become the go-to organisation for commentary on breaking oil and gas stories across the global media landscape.
Kpler is a leading commodities data and analytics provider, enabling transparency in dynamic, opaque markets such as gas, oil, power and maritime. Kpler’s clients include JP Morgan, Goldman Sachs, Nestle, BP and Shell.
Good Advice was tasked with positioning Kpler’s data and analytics intelligence, as well as its corporate announcements, at the forefront of the business media’s editorial agenda.
Good Advice secured over 2,700 pieces of media coverage during the Suez Canal blockage crisis for Kpler, with practically every major media outlet referencing them. We arranged regular live studio and down-the-line interviews with leading broadcast media such as Reuters, CNBC US, Europe and Asia, Bloomberg and Sky News. The Good Advice team also secured Bloomberg coverage for every acquisition made by Kpler since 2020.
Good Advice designed a media relations vehicle that could respond quickly to major breaking stories covered by leading international media such as CNBC, Reuters, Bloomberg and Wall Street Journal. In addition, as Kpler exponentially grew, Good Advice placed exclusive acquisition stories with Bloomberg’s newswire and terminal service.
